Business Owner
From startup to scale - find the coaching format and planning tools that match where your business is right now.
- Starting out/Early revenue
- Growing ($500K-$2M)
- Scaling ($2M+, building teams)
PROGRAMS & SERVICES
Every stage of growth.
One proven system.
Whether you're an employee building your career, an executive leading a team, or a business owner driving growth - there's a program here for you. All build on the ActionCOACH Business Operating System.
FIND YOUR PROGRAM
Where are you on the journey?
Three distinct audiences, Dozens or programs. Use this to navigate directly to what's relevant for you.
Executive & Corporate Leader
High- impact development for CEOs, C-suite executives, and corporate teams navigating strategy, people, and performance.
Team Member or Employee
Build skills, grow your career, and create measurable value within your organization. Programs designed for people - not just owners.
PLANNING PROGRAMS
Start with a plan
Not ready for ongoing coaching? Our planning events are the lowest-friction entry point -- a structured day (or two) to get your direction right. Many clients start here before moving into a coaching program.
GrowthCLUB
A quarterly one-day planning event where you map your 90-day action plan alongside other growth-minded business owners. Come in with a direction. Leave with a concrete plan, a workbook, and a room full of peers who will hold you to it.
Starting at $199/quarter
90-Day Planning
- 1-Day Event Each Quarter
- Map Your 90-Day Action Plan
- Comprehensive Workbook
- Network with Like-Minded Business Owners
COACHING PROGRAMS
Private and group coaching for owners and executives
Three formats, One proven framework. Choose the right fit for your role, stage, and goals.
1:1 Coaching
Private. Weekly. Results-focused.
Your dedicated certified COACH works with you one-on-one every week. Goals are set, metrics tracked, and strategies built specifically for your business or leadership role. The fastest path to meaningful, lasting change.
Ideal for:
Business owners and executives who want maximum focus, private accountability, and the fastest path to results.
Business owners and executives who want maximum focus, private accountability, and the fastest path to results.
Format: Weekly 1-hour sessions + ad-hoc support
1:1 Business Owner Coaching
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Private 1:1 Session - Weekly or bi-weekly
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Clear 90-Day and annual growth targets
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Financial clarity - know your numbers
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Team performance systems and accountability structures
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Owner independence: work less, earn more
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Exit readiness if that's the goal
1:1 Executive Coaching
- Private 1:1 session - weekly or bi-weekly
- Leadership effectiveness and executive presence
- Organizational strategy and decision-making
- Team dynamics and statekholder management
- Preformance under pressure and through transition
- Career trajectory and next-level impact
Group Coaching
Private. Weekly. Results-focused.
Work alongside one or two hand-selected, non-competing business owners at the same stage of growth. Your ActionCOACH leads every session - structured, accountable, and focused on real business results. The peer accountability creates momentum that's hard to replicate alone.
Ideal for:
Business owners who want the full ActionCOACH framework and weekly accountability at a lower investment than 1:1 coaching.
Business owners who want the full ActionCOACH framework and weekly accountability at a lower investment than 1:1 coaching.
Format: Weekly 60-min sessions with your coach and 1-2 other non-competing business owners
Group of 2 ($2,197/mo)
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Weekly 60-min sessions in a group of 2
- Quarterly and Annual Planning Session included
- Unlimited Coach Cotact
- 1 DISC Assessment per year
- Access to Coach Library
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17-Week Guarantee
Group of 3 ($1,697/mo)
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Weekly 60-min sessions in a group of 3
- Quarterly and Annual Planning Session included
- Unlimited Coach Cotact
- 1 DISC Assessment per year
- Access to Coach Library
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17-Week Guarantee
Workshops & Seminars
Half-day and full-day intensives.
Not ready for ongoing coaching? Our workshops give you a high-value, structured experience in a single session. Topics rotate throughout the year - from financial clarity to sales, hiring, and team accountability.
Ideal for:
Owners who want to rest the methodology before committing, or who need a focused session on one business challnge.
Owners who want to rest the methodology before committing, or who need a focused session on one business challnge.
Format: Half-day or full-day session, 4-8x per year
What you'll build:
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Actionable takeaways you can use immediately
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Exposure to the ActionCOACH framework
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Peer networking with fellow business owners
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Clarity on your next growth level
INCLUDED WITH EVERY COACHING PROGRAM
What comes standard with 1:1 and group coaching
Every ongoing coaching relationship - 1:1 Business Owner, 1:1 Executive, Group of 2, and Group of 3 - includes these 6 benefits at no extra cost. These are not included in the 12-week education programs or planning events.
Online Business Education
Access to 3 years of on-demand business education to support your growth at every stage.
Supplier & Vendor Consults
An outside perspective on key supplier and vendor relationships can uncover hidden efficiency - and profit.
Seminars & Workshops
Join other business owners to learn and grow across topics: marketing, sales, finances, and operations.
Marketing & Sales Critiques
Your ActionCOACH reviews all current marketing and sales material to help you close the gap and improve conversion rates.
Templates & Systems
No need to start from scratch. As a 32+ year global organization, ActionCOACH provides hundreds of proven tools and systems ready to deploy.
The ActionCOACH 17-Week Guarantee
We believe your investment should get a return. If you haven't received a 1:1 return in 17 weeks, we coach for free until you do.
12-WEEK EDUCATION PROGRAMS
Structured learning for teams, leaders, and individuals
Twelve-week programs combining Brad Sugar's video curriculum with weekly facilitate coaching session. Each program focuses on one discipline and is designed for business owners, employees, and team members alike - not just owners.
Business Masterclass
Foundation $1,200/person
This 12-week program pairs Brad Sugars' proven video education with weekly facilitated group sessions that keep you accountable to real progress. You'll dedicate 4 + hours per week to your business - and walk away with the systems and skills to drive a measurable increase in your sales and revenue.
- Virtual 30-min video sessions with Brad Sugars
- Weekly 1-hr in-person facilitated group sessions
- 4+ hrs/week dedicated to your strategic business growth
- Target: 10% + increase in your sales and revenue
- Prerequisite for the ongoing membership program
Leadership Masterclass
Leadership $1,200/person
If you want to lead people - not just manage them - this is your program. Over 12 weeks, you'll work through Brad Sugars' leadership modules and apply every lesson in weekly facilitated sessions. You'll track your own leadership metrics and develop the habits that define genuinely great leaders.
- Twelve 30-min video modules with Brad Sugars
- Weekly 1-hr facilitated sessions to apply what you learn
- Your own leadership metric tracking
- Optional Book of the Month reading program
- Great for individual leaders or your entire leadership team
Management Masterclass
Management $1,200/person
Whether you are managing a team of 3 or 30, this program sharpens the skills that make the real difference. Over 12 weeks, you will work through proven management frameworks, track your performance metrics, and build accountability systems that actually get results from the people you lead.
- Twelve weekly 30-in video modules with Brad Sugars
- Weekly 1-hr facilitated sessions to apply what you learn
- Your own performance metric tracking and accountability
- Optional Book of the Month reading program
- Built for managers at every level - new and experienced
Sales Masterclass
Sales $1,200/person
Ready to close more and convert better? This 12-week certification walks you through the complete sales process - from first contact to close - with self-paced video modules and weekly coaching sessions that help you apply what you're learning in real time. You'll track your KPIs, spot the gaps, and fix them.
- Twelve self-paced 30-min video modules
- Weekly 1-hr facilitated sessions with an ActionCOACH
- Your own sales KPI tracking each week
- Full sales process training from prospecting to close
- Built for salespeople, business owners, and sales team alike
High Performance Team
Team $1,200/person
If your team has the potential but isn't performing like it, this program is build for you. Over 12 weeks, you'll work through a proven transformation process that builds genuine trust, sharpens alignment, and creates the accountability structures that turn a group of people into a high-performing team.
- 12 structured weekly one-hour sessions
- Build deep trust and alignment within your team
- Revitalize your team's energy, motivation, and morale
- Develop accountability structures that stick
- Works as a standalone program or alongside 1:1 coaching
Engage & Grow
Employee Engagement $1,200/person
You team's engagement level is directly connected to your bottom line - this program helps you move it in the right direction. Over 12 weeks, you'll explore innovative techniques & proven methodologies that transform how you lead, develop, &train your people. The result: stronger productivity, higher satisfaction, and an organization that consistently delivers.
- Twelve 60-90 min weekly sessions
- Innovative techniques for leading and developing your team
- Build a culture of ownership, accountability, and satisfaction
- Practical tools for improving retention and engagement
- Measurable improvement in your team's productivity and results
Marketing Masterclass
Marketing $1,200/person
By the end of this 12-week program, you'll have a complete, executable 12-month marketing plan - not a template, not a theory, but a real plan built for your business. Each week combines a Brad Sugars video lesson with guide3d workbook tasks and a focused coaching session that keeps you applying what you learn.
- Weekly Brad Sugars video lesson
- Guided workbook tasks you complete for your own business
- Focused coaching session to track your progress and apply
- Walk away with a complete 12-month marketing plan
- Improve your leads, conversions, and profitability
More 12 Week Courses Coming Soon
More 12 Week Courses Coming Soon
EXECUTIVE & CORPORATE COACHING
Built for leadership teams. Designed for scale.
Does your corporation have more opportunity to improve its numbers or its people? Leadership skills, management, culture, interpersonal team dynamics, department strategy - what most never calculate is what these gaps cost the business.
What is your opportunity costing the corporation today?
THE ACTIONCOACH FRAMEWORK
Focus: Leadership. Team. Strategy. Action.
- Navigate and influence the interpersonal dynamics within your leadership team
- Develop deeper self-awareness and understand how your leadership style impacts the people around you
- Build a team that solves problems independently - without everything coming back to you
- identify and address organizational challenges at the root cause - not just the symptoms
- Apply practical tools and proven techniques that create lasting behavioral change across your organization
CORPORATE EXECUTIVE COACHING
A comprehensive coaching engagement for leadership teams ready to 10x their organization. Designed for companies serious about addressing what leadership gaps and cultural friction are costing them.
- CEO enrolled in a Quarterly Executive Board
- Bi-Weekly coaching sessions with the Leadership Team
- Trackable progress through a proven system
- Suite of team assessments ($2500 credit included)
- 1 Full Alignment Session included ($3,000 value)
- Learn to 10x your corporation
- Quarterly team workshops
- Custom Action Plan scoped to your corporation's needs
CEO Program
One-on-One coaching with the CEO built around sustained, compounding growth. Focused on the 5 Constituents and 5 core areas: strategy, business development, people, educations, and execution.
- Private 1:1 coaching sessions with the CEO
- 5 Constituents framework: Company, Customers, Team, Stakeholders, Community
- 5 core focus areas: strategy, business development, people, education, execution
- Best fit for: companies pursuing $10M+ revenue
Corporate Program
Group coaching with the CEO and full C-Suite focused on exponential company growth. The 5 Constituents and 5 core areas framework applied across the entire leadership team - aligning strategy, developing people, and accelerating execution.
- Group coaching with the CEO and C-suite team
- 5 Constituents framework applied across the leadership team
- 5core focus areas: strategy, business development, people, education, execution
- Best fit for: companies with $10M+ revenue
Common Questions
Straightforward answers to what most owners and/or leaders ask before starting.
How long does it take to see results?
Most clients notice meaningful shifts in clarity and focus within the first 30-60 days. Measurable financial results - revenue, margin, owner hours - typically show within 90 days. The speed depends on how consistently you implement between sessions.
Do I have to sign a long-term contract?
Our coaching relationships are built on results. We'll be upfront about what commitment we expect and why. Most clients stay because they keep getting results - not because they're contractually obligated.
What industries do you work with?
The ActionCOACH methodology works across virtually every industry. Our clients include contractors, healthcare practices, service businesses, retail, professional services, and more. If you have a team and want to grow - we can help.
What if I've already tried coaching and it didn't work?
We hear this often. The most common reason coaching fails is a lack of accountability, follow-through, or a system that's too generic. ActionCOACH has a 30+ year track record and 15,000+ businesses coached. Start with a free strategy session and see for yourself whether this feels different.
Can my leadership team be involved?
Yes. In 1:1 coaching, we can include key leaders in sessions as appropriate. In group coaching, some clients bring an operator or key hire. We'll discuss the right structure during your free session.
How do I know which program is right for me?
Book a free 30-minutes strategy session. We'll listen to where you are, where you want to go, and what's in the way - then recommend the right starting point. There's no pressure.